| Bizwin Workshops | Topics Covered | Workshop Duration | Target Audience | Expected Impact |
|---|---|---|---|---|
| Sales Strategy | 360 degree view. 14 fundamental elements |
Half day (3 hours) | Senior and Mid level business executives | 30 to 60% increase in Sales in 12 months. Profitability improvement |
| Sales Acceleration | Customer Value Creation, SaleX model. ARRC analysis., Revenue Model, Sales Stage Planning, Action Plan | Half day (3 hours) | Senior and Mid level business executives | 30 to 60% increase in Sales in 12 months. Profitability improvement |
| Effective Cold calling & Prospecting | Checklist, Useful Techniques, Time management, Case Study, Role play | Half day (3 hours) | Junior and Mid level Sales professionals | 10 to 20% increase in individual and team output |
| Effective Sales pitch | Elevator pitch, RDS Approach, Role play | Half day (3 hours) | Junior and Mid level Sales professionals | Better customer resonance and advancement of Sales cycle |
| Objection Handling | Steps to handle different types of objections, Role play | Half day (3 hours) | Junior and Mid level Sales professionals | Better Pipeline velocity. Higher Lead to Closure conversion rate |
| Negotiation and Deal closures | Negotiation techniques, Role play | Half day (3 hours) | Senior and Mid level business executives | 30% increase in Proposal conversion rate |
| Account Planning / Account Management | CVC Analysis, Account Status sheet.,Customer Cycle,Perception-Power-Priority analysis, CLV calculation | Half day (3 hours) | Account Directors/Managers | Account dominance. Higher wallet share. Lower service cost |
| Sales Forecasting | Lead scoring, Opportunity categorization, Forecasting Techniques, Scientific approach | Half day (3 hours) | All levels of Sales Professionals | Up to 85% accuracy in Sales Forecasting |
Please note we can customise the subject & content based on organization’s requirements
| Bizwin Workshops | Topics Covered | Workshop Duration | Target Audience | Expected Impact |
|---|---|---|---|---|
| Demand Acceleration | Task Environment audit, SWOT & ARRC analysis. 6R Analysis. PENCILS model | One Day (6 hours) | Senior and Mid level Marketing professionals | 30% increase in Leads in 3 to 4 months |
| Thought Leadership and Brand reinforcement | Brand Audit, Customer Value, Offering Roadmap, Brand Visibility | Half day (3 hours) | Senior and Mid level Marketing professionals | Stronger Brand, Superior Value communication |
| Differentiation & Positioning | Objectives, Choosing the right Segments, Targeting techniques, Positioning methods | Half day (3 hours) | Senior and Mid level Marketing professionals | Competitive advantage, Better Quality & Quantity of Leads. Faster Sales growth |
| Calculating Customer Lifetime Value, Prospect Value | Quantification of Customer and Prospect Value | 2 hours | All Levels of Marketing Professionals | Better Customer categorization and resource allocation |
| How to prioritize Marketing initiatives for different offerings | Comparing and quantifying Potential, Preparedness and Contribution of your Products/Services | Half day (3 hours) | Senior and Mid level Marketing professionals | Effective utilization of resources. Higher Sales growth at a lower cost |
Please note we can customise the subject & content based on organization’s requirements
| Focus Area | Topics Covered | Workshop Duration | Target Audience | Expected Impact |
|---|---|---|---|---|
| Product Value Creation | What is Product/Offering Value, Steps to create Value. Linking Value to Innovation | 2 hours | Senior and Mid level Business executives | Stronger Value internalization, Thought Leadership, High personal impact |
| Product Value Communication | Quantification of Benefits, Positioning Trade-off, Content creation, Brand visibility, PENCILS model | 2 hours | Senior and Mid level Business executives | Superior Value communication |
| Competition Analysis | Tactical and Strategic Battle cards | 2 hours | Senior and Mid level Business executives | Sustainable competitive intelligence |
| Account Planning | PPP Analysis, Account Status sheet | 2 hours | Senior and Mid level Business executives | Better Account penetration and Closures |
| Objection Handling, Negotiation, Closure | Techniques for Objection Handling, Negotiations and Sales Closures | Half day (3 hours) | Senior and Mid level Business executives | Better customer confidence, Faster Sales closures |
| Story-telling (Hadithi) | Techniques, Pointers, Hands-on participation | Half day (4 hours) | Sales / Business executives at all levels | Ability to construct an impactful narrative |
| How to build an Innovation culture | Core Innovation, Types & Triggers, Steps, Practices | Half day (3 hours) | Senior and Mid level Business executives | Sustainable wealth producing capabilities |
| Effective Presentations with High Personal Impact | Latest and Advanced presentation techniques | Half day (4 hours) | Senior and Mid level Business executives | Stronger Impression, Superior Effect, Better Outcome |
Please note we can customise the subject & content based on organization’s requirements
The training covers end-to-end B2B sales and marketing topics: prospecting, opportunity management, consultative selling, negotiation, account planning, forecasting, brand strategy, differentiation, and more. It’s a mix of theory + role-play + real business application.
The target participants vary by module: junior and mid-level sales executives, senior executives, mid-level marketing professionals, account managers, business leaders.
Typical durations are half a day (3 hours) for many modules; full-day (6 hours) for some marketing modules; some consolidated programs run for 2 to 3 days.
Yes — we can customize content based on an organization’s specific requirements.
Outcomes include improved sales conversion rates, more accurate forecasting, higher lead generation, stronger branding, better account management, and profitability improvements.
The workshops are delivered by sales & marketing veterans (subject-matter experts) who combine real field experience with teaching.
You can contact us via email info@bizwinconsulting.com or phone +91-98450 28256 to discuss your requirements or schedule the workshop.