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Transformational selling techniques
for top global companies

Value Selling

Introduction to Value Selling

1. What is Value Selling ?
Value Selling in the art and science of selling exclusively based in Value of the offering, rather than on Price, Promotion or customer’s Prejudice (favoue/bias)
2. What is the objective of Value Selling ?
To ensure sustainable Customer Lifetime Value (CLV) and expand Customer Equity
3. Why is Value Selling necessary ?
To bring Transformational advancement in Sales and Account Management approach of an organization.
4. In which stage of Customer Lifecycle is Value Selling important ?
Throughout the Customer Lifecycle – Prospecting, Acquisition, Account Management.

Benefits of Value Selling

Benefits of Value Selling

Comparison of Traditional, Solution and Value Selling

Areas of Difference Traditional Selling Solution Selling Value Selling
Focus Closing the Deal Solving the cusromer’s problem Enabling the customer’s
business journey
Foundation of Sales
pitch
Features, Functionatilies, Attributes,
Price
Gain creation, Pain/Risk mitigation,
Price
Desired Future State and Value of
Success of the customer
Approach Transactional Strategic Transformative
Mostly suitable for
selling
Almost all types of offerings Specialized or Niche offerings Differentiated offerings
Target customers Wide range offering is relevant Specific Verticals or Horizontals Specific accounts
Decision makers
(in most cases)
Technical and/or Functional management Technical and/or Functional management Executive Management
Pricing practice Cost or Effort based Outcome or Effort based Value based
Sales cycle Short, Medium or Long, based on value
and complexity of the deal
Medium to Long Medium to Long
Sales conversion % Average Medium to High Highest
Customer Lifetime
Value
Low to Medium Medium to High Highest

Value Selling is crucial to shape Customer’s demand and your Margin

Value-Selling-is-crucial-to-shape-Customers-demand-and-your-Margin

Benefits of Value Selling

Benefits-of-Value-Selling

Imparting Knowledge on Value Selling – Bizwin’s Approach

Imparting-Knowledge-on-Value-Selling-Bizwins-Approach

Bizwin’s Primer Content & Workshops for Value Selling

Value Selling: Core Sessions & Application Workshops

Building Value
Building Value
8 steps of building Value into your offering
Value Selling Fundamentals
Value Selling Fundamentals
12 Fundamentals of Value Selling
Blue Ocean ideation
Blue Ocean ideation
How to use a few basics of Blue Ocean idea to reinforce Value Selling
Value Proposition Canvas
Value Proposition Canvas
Understanding the Drivers behind the customer’s Needs, Wants and Fears. And pitch selectively
Value Articulation
Value Articulation
RDS approach, Value Articulation and Crafting Value Proposition Statement
Aligning with customer’s DFS
Aligning with customer’s DFS
How to align with customer’s Desired Future State and ensure long-term high-margin relationship

FAQs

Value Selling is a sales method that focuses on the value you deliver — not just on price or features. It emphasizes the outcomes customers gain and aligns with their Desired Future State (DFS).

The goal is to ensure sustainable Customer Lifetime Value (CLV) and expand Customer Equity.

Because doing business requires more than just selling a product. It brings a transformational shift in how your sales and account teams engage, creating deeper differentiation, higher margins, and long-term relationships.

At every stage: prospecting, acquisition, and account management.

Some of the benefits:

  • Higher margins
  • More sustainable customer relationships
  • Improved brand perception
  • Customer advocacy and deeper engagement
  • Building Value: 8 steps to embed value into your offering
  • Value Selling Fundamentals: 12 fundamentals
  • Blue Ocean Ideation
  • Value Proposition Canvas (drivers behind needs, wants, and fears)
  • Value Articulation (using RDS approach) and crafting value proposition statements
  • Aligning with the customer’s Desired Future State, to ensure long-term high-margin relationships.

Front-line sales teams, pre-sales, account management teams — especially in businesses with complex, high-margin deals.

Typically 4 to 10 months, depending on the number of people involved, complexity, and existing capabilities.