for top global companies

| Areas of Difference | Traditional Selling | Solution Selling | Value Selling |
|---|---|---|---|
| Focus | Closing the Deal | Solving the cusromer’s problem | Enabling the customer’s business journey |
| Foundation of Sales pitch |
Features, Functionatilies, Attributes, Price |
Gain creation, Pain/Risk mitigation, Price |
Desired Future State and Value of Success of the customer |
| Approach | Transactional | Strategic | Transformative |
| Mostly suitable for selling |
Almost all types of offerings | Specialized or Niche offerings | Differentiated offerings |
| Target customers | Wide range offering is relevant | Specific Verticals or Horizontals | Specific accounts |
| Decision makers (in most cases) |
Technical and/or Functional management | Technical and/or Functional management | Executive Management |
| Pricing practice | Cost or Effort based | Outcome or Effort based | Value based |
| Sales cycle | Short, Medium or Long, based on value and complexity of the deal |
Medium to Long | Medium to Long |
| Sales conversion % | Average | Medium to High | Highest |
| Customer Lifetime Value |
Low to Medium | Medium to High | Highest |










Value Selling is a sales method that focuses on the value you deliver — not just on price or features. It emphasizes the outcomes customers gain and aligns with their Desired Future State (DFS).
The goal is to ensure sustainable Customer Lifetime Value (CLV) and expand Customer Equity.
Because doing business requires more than just selling a product. It brings a transformational shift in how your sales and account teams engage, creating deeper differentiation, higher margins, and long-term relationships.
At every stage: prospecting, acquisition, and account management.
Some of the benefits:
Front-line sales teams, pre-sales, account management teams — especially in businesses with complex, high-margin deals.
Typically 4 to 10 months, depending on the number of people involved, complexity, and existing capabilities.