7 Steps of building value
into your Product or Service

Identify an Opportunity
Identify an Opportunity or Problem to solve - Market Research (Primary and/ or Secondary)
Product or Service
Define your Ideal Customer for this Product or Service
QFD
Link Buyer utilities to Product Features/ Performance Capture Voice of Customer, use QFD
Blue Ocean
Sharpen your Offering through Blue Ocean ideation Principles
Ensure Value Pyramid fitment
Ensure Value Pyramid fitment
Quantify the Benefits
Articulate Customer Benefits - Quantify the Benefits
Roadmap
Ensure continued protection of customer's interest Prepare Offering Roadmap
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