7 Steps
of building value
into your Product or Service
Identify an Opportunity or Problem to solve - Market Research (Primary and/ or Secondary)
Define your Ideal Customer for this Product or Service
Link Buyer utilities to Product Features/ Performance Capture Voice of Customer, use QFD
Sharpen your Offering through Blue Ocean ideation Principles
Ensure Value Pyramid fitment
Articulate Customer Benefits - Quantify the Benefits
Ensure continued protection of customer's interest Prepare Offering Roadmap
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