7 Steps of building value
into your Product or Service

Identify an Opportunity or Problem to solve - Market Research (Primary and/ or Secondary)

Define your Ideal Customer for this Product or Service

Link Buyer utilities to Product Features/ Performance Capture Voice of Customer, use QFD

Sharpen your Offering through Blue Ocean ideation Principles

Ensure Value Pyramid fitment

Articulate Customer Benefits - Quantify the Benefits

Ensure continued protection of customer's interest Prepare Offering Roadmap